Media

The Media RSL course in Creative Digital Media is designed to prepare learners for their entry into the media sector and arm them with the knowledge and skills to successfully navigate this exciting and ever-evolving industry. 

Learners will be introduced to key media concepts including media types, processes, institutions, genre, representation and audiences before completing two production units against a design brief for a media ‘client’. 

In the unit ‘Creating and publishing digital content’ unit the learners will be able to: Use a range of current content creation tools to create and publish digital content to fulfil a specific purpose. 

In the unit ‘Creating a social media campaign’ unit the learners will be able to: Create a social media campaign to promote an identified product, service or event to a specified audience. 

Media RSL is assessed across two internally assess units against the RSL assessment criteria: 

• Unit CDM 203: Creating and publishing digital content:
  
  • o 1.1 Explain current concepts, tools and formats used in creating and publishing effective digital content for a range of destinations.  
  • 1.2 Create a portfolio of digital content in response to a specific brief.  
  • 1.3 Publish the content in an appropriate format to reach the intended audience.  
  • 1.4 Assess the effectiveness of the content in terms of its relevance to the brief and the response to it from the intended audience, identifying strengths and areas requiring further development. 
• Unit CDM 220: Creating a social media campaign:
  
  • 1.1 Describe current key concepts, tools and processes relevant to creating and reviewing the effectiveness of social media campaigns  
  • 1.2 Assess the suitability of a range of tools and processes within existing campaigns to promote products and services to a range of different audiences  
  • 1.3 Based on the learning in 1.1 & 1.2, create a social media campaign for an identified product, service or event, for a specified audience  
  • 1.4 Use an internal analytics tool to assess the effectiveness of the campaign in reaching and engaging the intended audience. 

By the end of Key Stage 4, learning will have gained understanding in how to create media items against a brief and have experience and knowledge of how the media sector runs and employment options in the sector. 

Learners who achieve at Level 2 across their Key Stage 4 learning might consider progression to: 

• Progress to a Level 3 course in a creative media subject. 

• Progress to an apprenticeship in the media sector.